Reviews: Reaching, Receiving, and Reacting to Them
Sarah Wendell, of Smart Bitches, Trashy Books

I wish I could have stayed to the very end of Sarah Wendell’s fantastic, funny, and much-needed talk on book reviews at RWA. Unfortunately, my publisher’s big book signing overlapped it, so I had to sneak out three quarters of the way through and sprint down to the next ballroom. (Signing went great, for 30 straight minutes I was mobbed and then I had given away all 50 books! Whoosh!) But I thoroughly enjoyed the candor, humor, and common sense presented in the 40 minutes I was able to stay.

“Reviews are something writers talk about a lot,” she began, “but it’s not common to talk to a reviewer about it.” The website she runs, Smart Bitches, Trashy Books, is one of the top romance blogs. The site turns 10 years old this coming January. The popularity of the site (and Sarah) was reflected in the packed room, every seat taken and some sitting on the floor and standing in the back.

The first common sense point was that nowadays you can review everything you buy. Shoes, appliances, restaurants you eat in: everything is reviewable. “They’ve become an essential part of every transaction,” she said, “And books are no different.”

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Mirrored from blog.ceciliatan.com.

Paranormal Romance: Dead, Soft, or Rearing Up to Bite?
With Kate Douglas, Rebecca Zanetti, and Cynthia Eden
RWA 2014 Panel

So one thing I think I’ve learned about panels and workshops at RWA. Very often the people teaching them are not just “bestselling authors.” Very often they’ve got book sales in the millions, and the number of novels they have published is 50, 100, 200… These are not lightweights.

On this panel alone, which intrigued me because the rumor that “Paranormal is dead” has been going around New York publishing for a while now, we had Kate Douglas, author of 53 paranormals, 38 with New York publishers, but also some with Ellora’s Cave and some self-published, Rebecca Zanetti, a multi-bestseller with Grand Central, Entangled and Kensington, and Cynthia Eden, a two-time Rita award finalist who has been on the NYT, USA Today, and Digital Book World bestseller lists.

Here are just a few of the pithy and relevant things they said that I noted for myself. They began by explaining that they put the panel together because they were at a previous conference where there was a panel that said paranormal is over, you should run away from it as fast as you can. All the paranormal authors were talking afterward and saying to each other, are you doing okay? And they found out that actually they were all doing pretty well.

“Look how crowded this session is,” Cynthia Eden pointed out. “I think that’s a sign how much interest there is in this genre. There is still a market.”

Kate Douglas put the rumors of demise in perspective this way: “I had 31 [paranormals] with Kensington and sales suddenly tanked. But now there are so many successful self-published ones. I did a series with Kensington where they did one, I did one, then did the third, I did the fourth. And sales are comparable.” (Speaking of the Dark Wolf series.)

Rebecca Zanetti: “I heard yesterday that you ‘had to’ self-publish if you do PNR. But I have two friends who just sold PNR debuts to major publishers. Those readers are out there.”

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Mirrored from blog.ceciliatan.com.

I hurried out of the room this morning to try to get to Nalini Singh’s workshop on Writing Paranormal Romance after hearing tales of how some other workshops were so full that there wasn’t even standing room: people were standing out in the hallway trying to hear them. (The one on “How to Write Faster” was one of them: glad I slept in a little bit instead of trying to get there only to be shut out. Fortunately all RWA members can download the handouts from that class and many others through the conference app! Win!) Funny how the threads tie together in life: two weeks ago I was on a panel at Readercon on recommending romances to sf/fantasy readers, and of course Nalini’s praises were sung. Now here I am at a romance convention and I get to hear the woman herself impart wisdom. I love my life, did I mention that?

First, a little note about diversity. Yes, this conference is notably “whiter” than a lot of the conferences I attend. Many of the science fiction conventions I go to have actively recruited writers of color as speakers and fans of color as attendees. It’s really noticeable to me to go somewhere now where the small percentage of people of color stick out like sore thumbs. I don’t know if that’s part of RWA demographics or the fact that we’re in San Antonio (where I’ve never been) or that the hotel convention rate was a whopping $229 a night and maybe that skews the attendees base toward the most privileged. All I can say is this con seems very white. So it was interesting that at Nalini Singh’s talk, I felt like there were more people of color in the audience. I counted: out of 62 attendees in the workshop, 12 were visibly women of color. (There were only 4 men in the room, all white.) That seemed like a higher percentage than in the general population here, and I wondered if that was because Nalini herself is a person of color, leading to a greater comfort level? Or because paranormal itself so often deals with themes of integrating the “other” or embracing the “other”? I can only speculate, but diversity and representation are issues that come up again and again in my activist work and in the fandom communities I am part of, so it’s on my mind.

But now to the actual subject of the workshop, Writing Paranormal Romance. Nalini is witty, fun, and smart, and I didn’t write down even half of what she said, so let me assure you if you think you can just read my blog instead of attending a conference like this one and still get all the good stuff: you’re wrong. Here’s a tiny fraction of the wisdom imparted:

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Mirrored from blog.ceciliatan.com.

Here I am at my first RWA national conference and the keynote speaker is a writer I feel passionately about: Sylvia Day. Turns out the more I know about her, the more I love her. We have so much in common already and I keep finding out more! I just learned, for example, that she’s part Asian like me. But the most important thing that drew me to her initially was what a strong advocate for erotic romance she is. I didn’t realize she actually founded the Passionate Ink chapter of RWA. Being a longtime erotic writer myself (is it really 23 years since I wrote Telepaths Don’t Need Safewords??) I appreciate very highly the pathway in the romance genre pioneered by Sylvia Day. E.L. James has benefited from that pioneering, and so have I.

Sylvia’s speech opened with a look back at her first RWA conference, ten years ago. She listed off some of the major changes between then and now. Look at all the retailers who are gone–Borders, B. Dalton, Waldenbooks–not to mention publishers like Dorchester. In those days the RWA had a list of approved publishers and agents to steer writers to the “right” places. These days, that’s gone, too, and writers, she said, must make their own decisions about who to publish with or even whether to self-publish.

“It was easier to be a writer ten years ago,” she said, for many reasons. For one thing, we didn’t have social media demanding so much of our time. Nowadays retailers and publishers are “struggling to survive, while one is struggling to dominate.” (I believe she means Amazon, though she didn’t say so by name.) “We’re in the middle. We have to be proactive. It’s not just about writing anymore. It’s about being a businessperson.”

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Mirrored from blog.ceciliatan.com.

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