Type and Design Tips for self- and small publishers POST #5

Before I get to today’s topic, I just found out that John D. Berry’s ebooks on type and design are free for download:
Dot-Font: Talking about Fonts and Dot-Font: Talking About Design
From here: http://johndberry.com/blog/2011/08/27/free-amusing-book/
They’re collections of his dot-font columns and might be of interest to some of you.

SMART QUOTES AREN’T SMART ENOUGH
You know how it seems like no one can get “its” versus “it’s” right anymore? Well, the typesetter’s version of that is no one can seem to tell the difference between when to use the single open quote versus the single CLOSE quote, also known as the apostrophe.

The single open quote looks like a teensy numeral 6. The close-quote/apostrophe looks like a teensy numeral 9.

Software thinks that the apostrophe goes in the middle of words like didn’t or O’Leary. It thinks that whenever a quote mark (single or double) comes after a space, it should be an OPEN-quote, not a close-quote.

But what happens when a sentence starts with ‘Tis?

( Read the rest of this entry » )

Mirrored from blog.ceciliatan.com.